The Project W - Omay Single Malt Scotch Whisky
Our collaboration with The Project W centred on the creation of a new premium Single Malt Scotch Whisky brand, OMAY. The inaugural release was an 18 Year Old single malt distilled at Tormore Distillery. It is important to note that while the whisky originated from Tormore, the distillery itself was not involved in the branding, design development, or creative decision-making process.
The brief presented an interesting cultural challenge. The client sought a brand that would sit confidently within the established traditions of Scotch whisky while also reflecting their Turkish heritage and the unique story behind the project. Achieving this balance required a careful blend of classic whisky design cues with more intricate decorative elements inspired by Turkish art and craftsmanship.
A key part of the project was the creation of a bespoke and highly ornate crest built around the letter "W", representing The Project W. We developed a detailed emblem that combined traditional heraldic influences with elegant decorative flourishes, creating a strong brand asset capable of carrying the premium positioning of the product. To reinforce the whisky's Scottish provenance, the crest also incorporated a stylised thistle, providing a subtle but recognisable reference to Scotland and its whisky-making heritage.
The final packaging concept embraced a rich, luxurious aesthetic, combining intricate detailing, premium finishes, and a refined visual hierarchy that reflected both the quality of the spirit and the cultural narrative behind the brand. The resulting design successfully bridged tradition and modernity, creating a distinctive identity that felt authentic within the Scotch whisky category while offering a unique point of differentiation.
The design presented here represents the final creative concept and artwork supplied by our studio. As with many commercial projects, elements of the design may have been subsequently refined, adapted, or altered by the client as part of their own development and production process following handover.
