Zhu Premium Spiced Rum.

This project was was created for a new spiced rum designed to be shared among friends and to bring people together. A core value of Zhú is friendship and togetherness, similar to the tradition of gifting a bamboo plant to friends and family for good fortune in Asian culture.

The values of Zhú are reflected in each bottle. With the five spices symbolising warmth, protection, strength, togetherness and adventure, and bamboo commonly associated with luck and good fortune – Zhú strives to build a brand that celebrates togetherness and sustainability.
The overall design has been striped back to create a clean uncluttered presentation with subtle elements symbolising the core values of the brand.

Branding and packaging design by Bombcrater Design.

3D modelling, visualisation has also been completed by Bombcrater Design.

We are designers, we offer pack visualising, we are experts in packaging technology and we also offer a full ‘cradle to grave’ design service with a no-nonsense approach.

Contact us for more details.

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